Aktivitas marketing communication Great Diponegoro Hotel Surabaya

Regine, Nethania (2024) Aktivitas marketing communication Great Diponegoro Hotel Surabaya. Project Report (PKL, PKIPP, Magang D3, Praktik Kerja Profesi Apoteker, Profesi Guru, Profesi Ners dan Profesi Insiyur). Faculty of Communication Science, Surabaya. (Submitted)

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Abstract

Berdasarkan hasil kerja praktik yang dilakukan penulis selama kurang lebih 3 bulan di Great Diponegoro Hotel Surabaya, penulis menarik kesimpulan bahwa aktivitas Marketing Communication Great Diponegoro Hotel Surabaya dalam melakukan aktivitasnya hanya rutin menjalankan 3 teori aktivitas Marketing Communication yang di jalani, yakni promosi penjualan (sales promotion), acara dan pengalaman (event & experience), dan pemasaran interaktif/internet (interactive/internet marketing) yang dimana ke 3 aktivitas teori tersebut juga memiliki peran yang besar dalam menjalankan aktivitas marketing communication.

Item Type: Monograph (Project Report (PKL, PKIPP, Magang D3, Praktik Kerja Profesi Apoteker, Profesi Guru, Profesi Ners dan Profesi Insiyur))
Department: S1 - Ilmu Komunikasi
Contributors:
Contribution
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Thesis advisor
Krisdinanto, Nanang
NIDN0726126602
UNSPECIFIED
Uncontrolled Keywords: Aktivitas marketing communication, Great Diponegoro Hotel Surabaya, promosi.
Subjects: Communication Science
Divisions: Faculty of Communication Science > Communication Science Study Program
Depositing User: Users 14495 not found.
Date Deposited: 28 Nov 2024 09:08
Last Modified: 28 Nov 2024 09:08
URI: https://repositori.ukwms.ac.id/id/eprint/41201

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