Aktivitas creative director dalam event organizer di PT. Karya Wilasa Nusantara (JPT Event Partner)

Dewi, Erlina Vania (2024) Aktivitas creative director dalam event organizer di PT. Karya Wilasa Nusantara (JPT Event Partner). Project Report (PKL, PKIPP, Magang D3, Praktik Kerja Profesi Apoteker, Profesi Guru, Profesi Ners dan Profesi Insiyur). Faculty of Communication Science, Surabaya. (Submitted)

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Abstract

Laporan ini mendeskripsikan aktivitas Creative Director menjalankan fungsi Marketing Public Relations (MPR) dalam event organizer di PT. Karya Wilasa Nusantara (JPT Event Partner). Sebagai event organizer, JPT Event Partner sejak Tahun 2016 telah membantu berbagai klien (brand) menyelenggarakan event dan mencapai tujuan dari pelaksanaan event. Tercapainya tujuan event tidak lepas dari peran creative director dengan aktivitas utamanya menyusun konsep event dalam proposal penawaran, berkolaborasi dengan komunitas, hingga memastikan event berjalan sesuai konsep. Hasilnya, aktivitas creative director tersebut mampu menjalankan fungsi Marketing Public Relations (MPR) dalam event, yakni menciptakan citra baik brand dimata konsumen (fungsi Public Relations) dan mencetak penjualan produk brand selama event berlangsung (fungsi Marketing).

Item Type: Monograph (Project Report (PKL, PKIPP, Magang D3, Praktik Kerja Profesi Apoteker, Profesi Guru, Profesi Ners dan Profesi Insiyur))
Department: S1 - Ilmu Komunikasi
Contributors:
Contribution
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Thesis advisor
Purnama, Finsensius Yuli
NIDN0719078401
UNSPECIFIED
Uncontrolled Keywords: Aktivitas creative director, event organizer, marketing public relations (MPR), JPT event partner.
Subjects: Communication Science
Divisions: Faculty of Communication Science > Communication Science Study Program
Depositing User: Users 14478 not found.
Date Deposited: 20 Nov 2024 06:54
Last Modified: 08 Jan 2025 08:22
URI: https://repositori.ukwms.ac.id/id/eprint/41149

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