Pitoyo, Didik Joko, Susanti, Christina Esti and Ardhanari, Margaretha (2024) Consumer Decision Model €“ Engel Kollat And Blackwel: Wearable Technology -Smartwatch Consumer Behavior Post Covid-19 Pandemic In Surabaya. International Journal of Economics, Business, and Accounting Research (IJEBAR), 8 (2). pp. 438-450. ISSN eISSN: 26141280; pISSN: 26224771
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Abstract
This research uses quantitative methods using an exploratory factor analysis approach. This research explores the factors that influence consumers' decisions in choosing a smartwatch as a wearable technology that helps monitor health. This research was conducted in Surabaya, East Java and involved 120 respondents to describe data regarding the reasons for choosing a smartwatch as wearable technology that helps monitor health. From the results of the analysis, it was found that seven factors shape the choice of the smartwatch as a health monitoring tool, including social factors, motivational factors, reference factors, cultural factors, service factors, individual factors, and psychological factors.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Smartwatch, Consumer Health, Exploratory Factor Analysis, Consumer Decision Model |
| Subjects: | Business Digital Business Management > Business Business > Management Digital Business Management > Business > Management |
| Divisions: | Journal Publication |
| Depositing User: | F.X. Hadi |
| Date Deposited: | 26 Feb 2026 04:12 |
| Last Modified: | 26 Feb 2026 04:12 |
| URI: | https://repositori.ukwms.ac.id/id/eprint/46487 |
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