Pitoyo, Didik Joko (2024) Consumer Decision Model Engel Kollat and Blackwel: Wearable Technology Smartwatch Consumer Behavior Post Covid 19 Pandemic in Surabaya. International Journal of Economics, Business and Accounting Research (IJEBAR, 8 (2). pp. 438-450. ISSN 2622-4771
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Abstract
This research uses quantitative methods using an exploratory factor analysis approach. This research explores the factors that influence consumers' decisions in choosing a smartwatch as a wearable technology that helps monitor health. This research was conducted in Surabaya, East Java and involved 120 respondents to describe data regarding the reasons for choosing a smartwatch as wearable technology that helps monitor health. From the results of the analysis, it was found that seven factors shape the choice of the smartwatch as a health monitoring tool, including social factors, motivational factors, reference factors, cultural factors, service factors, individual factors, and psychological factors.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Smartwatch, consumer health, exploratory factor analysis, consumer decision model |
| Subjects: | Widya Mandala Catholic University on Madiun Campus > Faculty of Business > Management Undergraduate Study Program |
| Divisions: | Journal Publication |
| Depositing User: | Didik Joko Pitoyo |
| Date Deposited: | 10 Jul 2025 02:45 |
| Last Modified: | 10 Jul 2025 02:45 |
| URI: | https://repositori.ukwms.ac.id/id/eprint/43210 |
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