THE EFFECT OF INSTITUTIONAL PERFORMANCE AND SERVICE QUALITY ON BRAND IMAGE THROUGH STUDENT SATISFACTION: A LITERATURE REVIEW

Lusiani, Lusiani, Erwandi, Geofanny Vilicia and Susanti, Christina Esti (2025) THE EFFECT OF INSTITUTIONAL PERFORMANCE AND SERVICE QUALITY ON BRAND IMAGE THROUGH STUDENT SATISFACTION: A LITERATURE REVIEW. Technium Sustainability, 9. pp. 47-53. ISSN 2810-2991

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Abstract

This study aims to fill the gap in the literature by conducting a comprehensive analysis of institutional performance and service quality and discussing their role in university brand image through student satisfaction. Universities should pay attention to dominant factors such as student satisfaction and loyalty to improve the positive image of the institution. Better quality of higher education will improve the image of the institution.

Item Type:	Article
Uncontrolled Keywords:	Institutional Performance, Service Quality, Student Satisfaction, Brand Image
Subjects:	Business > Management Digital Business Management > Business > Management
Depositing User:	Christine Limbara
Date Deposited:	10 Apr 2025 02:26
Last Modified:	10 Apr 2025 02:26
URI:	https://repositori.ukwms.ac.id/id/eprint/42988

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