Peran marketing event di PT Ladang Sehat Indonesia (Ladang Lima)

Maitreyani, Falens (2024) Peran marketing event di PT Ladang Sehat Indonesia (Ladang Lima). Project Report (PKL, PKIPP, Magang D3, Praktik Kerja Profesi Apoteker, Profesi Guru, Profesi Ners dan Profesi Insiyur). Faculty of Communication Science, Surabaya. (Submitted)

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Abstract

PT Ladang Sehat Indonesia (Ladang Lima) memanfaatkan marketing event untuk meningkatkan brand awareness dan interaksi dengan konsumen produk sehat berbasis singkong bebas gluten. Melalui kegiatan seperti open booth dan workshop, Ladang Lima memperkenalkan produk langsung kepada konsumen, membangun hubungan emosional, dan meningkatkan loyalitas. Strategi ini dilengkapi dengan sponsorship dan komunitas digital WhatsApp untuk memperluas jangkauan pemasaran dan edukasi. Pendekatan ini memperkuat posisi Ladang Lima sebagai pilihan produk sehat di Indonesia.

Item Type: Monograph (Project Report (PKL, PKIPP, Magang D3, Praktik Kerja Profesi Apoteker, Profesi Guru, Profesi Ners dan Profesi Insiyur))
Department: S1 - Ilmu Komunikasi
Contributors:
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Thesis advisor
Akhsaniyah, Akhsaniyah
NIDN0702087602
UNSPECIFIED
Uncontrolled Keywords: Marketing event, brand awareness, ladang lima.
Subjects: Communication Science
Divisions: Faculty of Communication Science > Communication Science Study Program
Depositing User: Users 14487 not found.
Date Deposited: 25 Nov 2024 07:23
Last Modified: 25 Nov 2024 07:23
URI: https://repositori.ukwms.ac.id/id/eprint/41153

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