The Influence of Website Characteristics, Experience, Corporate Image and Trust Toward Satisfaction On JD.ID

Oroh, Riski Stevanus Marijose, Agung, Deatri Arumsari and Ellitan, Lena (2022) The Influence of Website Characteristics, Experience, Corporate Image and Trust Toward Satisfaction On JD.ID. The Influence of Website Characteristics, Experience, Corporate Image and Trust Toward Satisfaction On JD.ID, 5 (1). pp. 118-129. ISSN 2723-3804

[thumbnail of The internet plays a vital role in the business environment. With the internet, companies can easily reach targeted consumers in a wide area and can deliver their services faster. This technology creates high competition between companies to deliver goods] Text (The internet plays a vital role in the business environment. With the internet, companies can easily reach targeted consumers in a wide area and can deliver their services faster. This technology creates high competition between companies to deliver goods)
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[thumbnail of The internet plays a vital role in the business environment. With the internet, companies can easily reach targeted consumers in a wide area and can deliver their services faster. This technology creates high competition between companies to deliver goods] Text (The internet plays a vital role in the business environment. With the internet, companies can easily reach targeted consumers in a wide area and can deliver their services faster. This technology creates high competition between companies to deliver goods)
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Abstract

The internet plays a vital role in the business environment. With the internet, companies can easily reach targeted consumers in a wide area and can deliver their services faster. This technology creates high competition between companies to deliver goods and services using the internet. Companies that can take full advantage of the internet may be able to dominate the market. Internet usage can be measured by how companies manage their websites, consumer experience, image, and consumer trust, which can lead to satisfaction. This study aims to analyze and understand the effect of website characteristics, consumer experience, and company image on consumer satisfaction mediated by Trust in JD.ID. This study uses a quantitative method by distributing online questionnaires to the JD.ID user community, with a total of 150 respondents with a minimum age of 17 years and domiciled in Surabaya. The results showed that website characteristics and consumer experience significantly affect consumer trust. Further, corporate image has a significant effect on trust, while consumer trust has a significant effect on consumer satisfaction. Moreover, consumer trust strongly mediates the relationship between website characteristics, consumer experience, and company image on consumer satisfaction. The result indicates that the higher the characteristics of the JD.ID website, consumer experience, company image, and consumer confidence in JD.ID, the higher the level of consumer satisfaction.

Item Type: Article
Uncontrolled Keywords: website characteristic; experience; image; trust; satisfaction
Subjects: Business > Management
Digital Business Management > Business > Management
Divisions: Journal Publication
Depositing User: F.X. Hadi
Date Deposited: 12 Nov 2024 04:08
Last Modified: 27 Feb 2025 06:39
URI: https://repositori.ukwms.ac.id/id/eprint/41109

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