The Influence of Brand Image and Product Innovation on Customer Repurchase Intention Through The Mediation of Customer Satisfaction Towards Indomie

Sindarto, Juventino, Ellitan, Lena and Agung, Deatri Arumsari (2023) The Influence of Brand Image and Product Innovation on Customer Repurchase Intention Through The Mediation of Customer Satisfaction Towards Indomie. Journal of Entrepreneurship and Business, 4 (1). pp. 32-45. ISSN 2721-706X

[thumbnail of The Influence of Brand Image and Product Innovation on Customer Repurchase Intention Through The Mediation of Customer Satisfaction Towards Indomie] Text (The Influence of Brand Image and Product Innovation on Customer Repurchase Intention Through The Mediation of Customer Satisfaction Towards Indomie)
3. The_influence_of_brand_image_.pdf
Download (246kB)
[thumbnail of The Influence of Brand Image and Product Innovation on Customer Repurchase Intention Through The Mediation of Customer Satisfaction Towards Indomie] Text (The Influence of Brand Image and Product Innovation on Customer Repurchase Intention Through The Mediation of Customer Satisfaction Towards Indomie)
3. The_influence_of_brand_image_hasil cek similarity.pdf
Download (4MB)

Abstract

Purpose: To examine the effect of Indomie brand image and product innovation on repurchase intention either directly or through customer satisfaction. Method: This study uses quantitative methods to obtain significant results and data collection in the form of an online questionnaire through the google form. The total respondents obtained were 153 respondents with a minimum age of 17 years or more, domiciled in Surabaya, and had consumed Indomie in the last 3 months. The data were then analyzed using the structural equation model technique with the help of PLS 4 software. Result: The results showed that brand image and product innovation had a positive and significant impact on customer satisfaction and repurchase intention, customer satisfaction had a positive and significant impact on repurchase intention, and consumer satisfaction partially mediated the relationship between brand image and product innovation on repurchase intention.

Item Type: Article
Uncontrolled Keywords: Brand Image, Product Innovation, Customer Satisfaction, Repurchase Intention
Subjects: Business > Management
Digital Business Management > Business > Management
Divisions: Journal Publication
Depositing User: F.X. Hadi
Date Deposited: 12 Nov 2024 02:05
Last Modified: 27 Feb 2025 06:25
URI: https://repositori.ukwms.ac.id/id/eprint/41103

Actions (login required)

View Item View Item