Pengaruh pricee dan store image terhadap perceived value dan purchase intention lonsumen di H&M Tunjungan Plaza Surabaya

Hartomo, Billy Prawira (2018) Pengaruh pricee dan store image terhadap perceived value dan purchase intention lonsumen di H&M Tunjungan Plaza Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian ini bertujuan untuk menguji pengaruh price dan store image terhadap perceived value dan purchase intention konsumen di H&M Tunjungan Plaza Surabaya. Sampel yang digunakan sebanyak 150 responden dengan teknik pengambilan sampel: purposive sampling dan menggunakan teknik analisis SEM dengan bantuan program LISREL 8.70. Hasil penelitian menunjukkan bahwa adanya hubungan positif signifikan antara price, store image, perceived value dengan purchase intention.

Item Type:	Thesis (Undergraduate)
Department:	["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords:	Purchase intention, perceived value, store image, price
Subjects:	Business > Management Digital Business Management > Business > Management
Divisions:	Faculty of Business > Management Undergraduate Study Program
Depositing User:	Billy Prawira
Date Deposited:	16 Aug 2018 08:29
Last Modified:	16 Aug 2018 08:29
URI:	https://repositori.ukwms.ac.id/id/eprint/15885

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